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Data Feed Management
By: Charles Fentworth, Thu Feb 9th, 2012
If you run an ecommerce website, then you are likely well aware of the challenges and pitfalls of getting your products out there on the web for people to purchase. One of the main ways to get this accomplished is through data feeds. You might wonder what exactly is a data feed. Well, a data feed is simply detailed information about the products your e-store carries. Information like title, price, images, etc., would be included whereby shopping channels like Amazon or Google can pick up information about your products and related inventory.
Now, there are literally hundreds of places you would personally need to track and manage in order to get your products listed and customers coming in from those shopping channels. Finding a way to automate that process is tantamount for any business. Certain services, like ProDataFeed, can fully automate, track and optimize your product feed data for all the major comparison shopping channels. This will literally save you hours of tedious work, well worth the nominal fee they charge.
Anyone in the ecommerce business will tell you that managing multiple feed campaigns with a variety of shopping channels can be incredibly labor intensive and time consuming. Not only does each channel have its own unique requirements for a feed format, but they also change their formats periodically throughout the year. Talk about a headache waiting to happen, since any failures to be in compliance with any given shopping engines' feed requirements will mean your product will never be seen.
Managing an online store is not exactly a simple thing to do on its own, so picking up some automating tools along the way are vital for your website's long-term viability. Doing so will free yourself up to manage more important aspects of your business like profit/loss and inventories.
One of the best product feed management systems out there belongs to ProDataFeed, LLC. Their highly competitive pricing, along with their top of the line automated systems to manage your data feeds will easily pay for itself. Add that to their excellent analytics gathering capabilities and you have yourself a one-stop-shop for managing your ecommerce business.
The key to driving profits in the twenty-first century is automation. There just is not room in your budget to hire additional staff or enough hours in the day for you to do it all yourself, so automating as much of your business as possible is vital to your long term business plans.About the Author
ProDataFeed, LLC is a leader in data feed management and with their extraordinary rates, will make any ecommerce website owner's life much easier. Contact us today to try out our Plus Plan and discover why ProDataFeed is the best product feed management service out there.